At DWOIR our mission is to elevate timeless jewelry to a new level, to produce high-quality craftsmanship that you won’t find anywhere else. We want to be the best online urban luxury jewelry company in the USA and the world.

The name DWOIR is derived from each of its letters, each having its own unique characteristics and story – just like each piece of jewelry in our line.

–  The “D” represents a closed letter indicating self-sufficiency.

W  –  The “W” is an impressive character. It has three projections pointing upwards and rests on two ends. It is nontraditional and energetic

–  The “O” is well carved with no pointed edges. It is smooth and closed. Encircled in thought, well disciplined, and caring.

–  The “I” is a conundrum and thrives on its own. It is altruistic, concerned, and responsive but can show little tolerance to outside forces. 

R – The “R” sits comfortably on two legs that are a little spread apart and display great strength, but the closed top indicates an alter ego, uncaring, impetuous, and insensitive.


A startup founded by Nisan H., Elliot B., in New York, DWOIR aims to disrupt the modern jewelry industry by offering timeless designs and high-quality craftsmanship that won’t be found at your local jeweler.


At DWOIR we love history, culture, and the raw elements of the metals and the jewels that we work with. Each unique DWOIR design connects the earth’s elements to empower the richness of individual personality for the wearer. 

There are many who boast timeless design, but for DWOIR it is the timelessness of the elements and the history released from their chrysalis-like state, that DWOIR reveals to boast the ultimate in timeless beauty.

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